Web design strategies change continuously. The attraction of the older strategies fades away and the traction of newer strategies of web designing increases. The web development industry continuously adapts to changes in strategies to create a better user experience and raise the bar for businesses to come.
The fast changes in strategies pose different types of challenges for the industry. The cost of transitioning is comparatively big until the fruits of newer technologies are garnered. Numerous web designing and experienced BPO companies keep exploring the new trends to innovate, and produce a great value for the end users and enterprise in the industry.
Let’s talk about the major design strategies that won’t work in the web development field in the near future, and the newer strategies that will most likely replace the older ones and how the enterprise can position their business to make the most of the new trends.
Top 3 Strategies That Will Stop Working
How to design a website is extensively influenced by the modern trends and development approaches, which change continuously in the software development industry. The innovative ideas and creativity in the website designs replace the older strategies of a web development company. Here are three web design strategies we predict will lose their power in the next few years.
1. Stock and General Photos on a Website
Websites with attractive, new, and unique photos leave a great impression on the viewers as their first impression. If you use the standard photos generally available in the free or paid websites like iStockPhoto or Adobe Stock, you should start thinking now about innovative approaches to substituting using stock images. Hundreds of thousands of websites download images. If any client finds similar images on two different websites, it might leave a bad impression.
You need to have unique photos with great resolution and fast loading time to create a great user experience. Using an image that is already used on some other websites will damage the reputation of your website, as well as the brand image. Using morphed or doctored images leave another round of bad impressions, because they look unnatural and unprofessional.
2. Flat and Dull Graphics
Gone are the days when the flat images and graphics would work to create a stellar user experience. Nowadays, flat images don’t impress viewers. Online consumers are becoming more demanding in terms of the quality of images and videos. They demand that their attention is captured and they are captivated – even on sites that you wouldn’t think would need such imaginative graphics. In most of the cases, the dynamic, animated and colorful images are the most sought images in the web design strategies.
Slowly and gradually, the old standard of using flat and static images is vanishing. Website designers are still using images with a low resolution on small websites, but the impact of those images on the viewers is decreasing consistently. If we talk about the latest web design strategy enunciated by Google referred to as material design, it supports the multi-dimensional images. Three dimensional (3D) images are supported by all modern devices including mobile phones, tablets, and even the latest PCs. Thus, the days of using flat images with a small resolution are counted. High-resolution, 3D, and dynamic images will replace the older strategy of using flat images in the near future.
3. Trying the Unproven for the Novelty Sake
It is always a great strategy to try for innovative ideas, but re-inventing a strategy that has been proven time and time again to work well shouldn’t be questioned. It is almost always better to use the proven strategies of web design rather than becoming over-excited in creating something new without testing it. Innovation should be based on scientific research and data-oriented information not as a rule of thumb. Web design is more scientific than ever before. Uncontrolled innovation will not work in the near future.
Never bank on the innovation without any proven customer feedback or research and response. Using proven strategies that are verified through customer feedback and analysis of customer behavior is going to work in the future, and the desire to go over-innovative approach is not going to work in branding web design strategies in the future.
Why Will These Strategies Lose Their Power?
The main reasons for not-working of the above-mentioned strategies are listed below.
- Artificial intelligence and machine learning has opened up a new era of information-oriented approaches to web design.
- The study and analysis of customer behavior has become more important.
- Online viewers have become more knowledgeable and demanding as compared to a decade ago.
- Numerous technological improvements are emerging in the industry.
- Business intelligence (BI) powered by big data has become the fundamental component of every web design and development.
- Competition in the marketplace has increased significantly.
- Customers have multiple options in the industry.
- Better content is the top demand of every online visitor.
- Customers are aggressively in search of the best value from every penny he/she spends.
What New Strategies Will Replace Older Ones
We predict that the following 3 strategies will replace the above three.
1. High-Quality Images Will Replace Flat Ones
The high-quality, unique, and/or 3D images will replace the old strategy of using low quality images The major reason for using high-quality images is that they stir the excitement and increase the interest level of the visitor to a new height.
2. Customized Content Will Replace Generic
Unique and customized images will remain in high demand in the future and will replace the old strategy of using the generic images downloaded from the commercial photo websites. Customized and personalized content is going to replace the generic latter.
3. Data-Driven Approach Will Replace Rule of Thumb
Implementing innovation based on gut feelings will not remain a part of a web designer’s strategy. The data-driven approach powered by scientific research will become a new strategy of web design innovation in the near future.
How Can Companies Prepare?
There are over 1.69 billion websites in the world wide web in the second quarter of 2019. This number of websites is continuously increasing. Similarly, web page design trends are also changing rapidly. The enterprises can position with the changes by taking the following steps.
- Adopting artificial intelligence and data science in the design approach
- Keeping a close eye on the design and technology trends
- Updating the developers with new pieces of training and trends
- Consistently investing a certain amount in research and development
- Creating a knowledge sharing and collaborative work environment
Many new web design strategies are taking roots and replacing older approaches. The older strategies of web design that are going to fade away include the use of generic graphic content, flat images, and adopting the subjective approach towards innovation. High quality and customized content will replace the old strategies of web designing to create a great user experience.